Wednesday, February 08, 2012
Costume Designer Casey Storm takes a seat in the director's
chair to helm this celebratory short film for lifestyle fashion
brand Geren Ford. Storm, whose credits include Being John
Malkovich, Adaptation and Where the Wild Things
Are, teams up with designer Geren Lockhart to direct a series
of short films inspired by her Spring 2012 collection. Our Mill
L.A. team, creative directed by Phil Crowe and led by 2D Artist
Steve Cokonis with Margolit Steiner assisting, handled numerous FX
the 150-shot short film. Final Cut's Matt Murphy edited.
Cokonis explains the job encompassed adding practically shot
fireworks and smoke for the 4th of July party and
setting a flaming typographic treatment for the end frame logo
type. "Perhaps our most notable efforts are the design and
implementation of a camera flash and still frame photograph effect
that was used to highlight the clothes throughout the video," he
adds.
The Mill's Gregory Reese graded the film, adding a bit more
contrast throughout to give the scenes a touch of fashion
spread-type feel. "We did an overall grade at the end, focusing
especially on enhancing the photographic feel of the camera flash
in the still images throughout the party," Reese says.
Lockhart and Storm seem to be onto something. Together their
aesthetic evokes the mischievous, playful and uninhibited spirit
associated with a particular time in life. Or a funky new Geren
Ford outfit!
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