The British Arrows Craft Awards 2010
Tuesday, November 23, 2010
This year's British Arrows Craft Awards we saw Nike's - Write
the Future wipe the board, scooping six awards including the
Special Award for Best Crafted Commercial of 2010. We were also
delighted that out of these six, we were awarded 2 gold's for The
Foundry Award for Best VFX and Visual Composition.
The British Arrows Craft Awards (previously known as the British
Television Advertising Craft Awards) recognise those individuals
whose production crafts and skills make the UK a major centre of
Huge congratulations to all of our clients and everyone who won
We are pretty sure you've seen it but if you wanted to check it
out again just follow the link Nike - Write the Future.
Click here to see the full list of winners and finalists:
Also this year we worked with MPC to create a short film for the
BTAA's to mark the 2010 sponsors.
After brainstorming sessions across both studios, our Design
Director Carl Addy, came up the idea for Rat Race. Addy
created the concept based around the idea of a 'Rat Race'. Using
cleverly depicted images of 'rats' as yesteryear's Sporting Hero's,
following Addy's direction these were used to bring to life the
BTA's hall of fame.
Click here to see the full list of winners and finalists: http://www.btaa.co.uk/index.cfm/s/craft/fa/craft.intro