The British Arrows Craft Awards 2010

Tuesday, November 23, 2010

This year's British Arrows Craft Awards we saw Nike's - Write the Future wipe the board, scooping six awards including the Special Award for Best Crafted Commercial of 2010. We were also delighted that out of these six, we were awarded 2 gold's for The Foundry Award for Best VFX and Visual Composition.

The British Arrows Craft Awards (previously known as the British Television Advertising Craft Awards) recognise those individuals whose production crafts and skills make the UK a major centre of production excellence.

Huge congratulations to all of our clients and everyone who won an award.

We are pretty sure you've seen it but if you wanted to check it out again just follow the link Nike - Write the Future.

Click here to see the full list of winners and finalists: http://www.btaa.co.uk/index.cfm/s/craft/fa/craft.intro

Also this year we worked with MPC to create a short film for the BTAA's to mark the 2010 sponsors.

After brainstorming sessions across both studios, our Design Director Carl Addy, came up the idea for Rat Race. Addy created the concept based around the idea of a 'Rat Race'. Using cleverly depicted images of 'rats' as yesteryear's Sporting Hero's, following Addy's direction these were used to bring to life the BTA's hall of fame.

Click here to see the full list of winners and finalists: http://www.btaa.co.uk/index.cfm/s/craft/fa/craft.intro