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From Bournemouth to Space, James Trosh directs 'Edgar'

Tuesday, December 13, 2011

Back in 2010, a friend of ours here at The Mill, young whizz kid James Trosh (son of our esteemed Group Technical Director Roy) directed a music video for the band 'Lucky Elephant' and their single 'Edgar'. Telling the story of a small toy robot's adventure from the metropolis of Bournemouth out into the country where he finds a rocket to take him into space.



To create the scene of the journey up into the stars, James built a Helium Balloon which would carry his robot into the stars. Laden with a whole bunch of technology which allowed him to track its progress via GPS and locate the tin explorer when it landed. Most importantly though was the filming of Edgar's flight, which James and his team managed by rigging up a GoPro HD Hero, with external power pack and sizeable SD card.

But that is not where this story finishes. More recently, Jame's footage has been picked up by GoPro themselves and has been used in a whole bunch of advertising, including its very own 30sec TV commercial airing on national TV! As well as hitting our home screens, Edgar's space journey has been seen in London tube stations, featured in Cartoon Network's Adult Swim and been used in GoPro's print campaign as well, so congratulations are surely in order!

You can see how the entire project was built from scratch and the resulting success over at James' website: http://projectedgar.jamestrosh.com/

Thanks
NEil