From Bournemouth to Space, James Trosh directs 'Edgar'
Tuesday, December 13, 2011
Back in 2010, a friend of ours here at The Mill, young whizz kid
James Trosh (son of our esteemed Group Technical Director Roy)
directed a music video for the band 'Lucky Elephant' and their
single 'Edgar'. Telling the story of a small toy robot's adventure
from the metropolis of Bournemouth out into the country where he
finds a rocket to take him into space.
To create the scene of the journey up into the stars, James built
a Helium Balloon which would carry his robot into the stars. Laden
with a whole bunch of technology which allowed him to track its
progress via GPS and locate the tin explorer when it landed. Most
importantly though was the filming of Edgar's flight, which James
and his team managed by rigging up a GoPro HD Hero, with external
power pack and sizeable SD card.
But that is not where this story finishes. More recently, Jame's
footage has been picked up by GoPro themselves and has been used in
a whole bunch of advertising, including its very own 30sec TV
commercial airing on national TV! As well as hitting our home
screens, Edgar's space journey has been seen in London tube
stations, featured in Cartoon Network's Adult Swim and been used in
GoPro's print campaign as well, so congratulations are surely in
You can see how the entire project was built from scratch and
the resulting success over at James' website: http://projectedgar.jamestrosh.com/