Wednesday, February 23, 2011
A festive group braved a California winter's night last
Thursday, and gathered at The Mill L.A. in Celebration of Cycling
to benefit City of Hope Hospital's
Leukemia treatment and research for a cure.
"For those who suffer, we ride!" is the calling card of Fireflies West, the San Francisco to Los
Angeles companion ride to Fireflies Europe. Hosted by Rapha, RSA
Films and The Mill, the night's entertainment included three
cycling-inspired, passion-fuelled film shorts - D'Acciaio, Two Broad Arrows
and Throw the
The Mill's Ben Hampshire, RSA's Jake Scott, Rapha's Slate Olson
and City of Hope's Sharon Wilcznski, M.D., Ph.D., all spoke,
sharing info on how to get involved.
Also announced at the event, the dates for this year's Fireflies
West ride are: Sunday, Sept. 18 - Friday, Sept. 23, 2011.
Thursday, February 10, 2011
It's fair to say that we've certainly come a long way since the
days when Pac Man, Donkey Kong and Frogger were the height of
technological and computer gaming sophistication and had us
fighting over our Commodore 64's...
So check out our new Games Reel which features
everything from gaming trailers, online teasers, in-game content
and cinematics created for some of the industry's biggest
developers and games titles by our very own in-house Gaming
Tuesday, February 08, 2011
Spurred on by industry nods such as three VES nominations last
month and crowd-pleasing Super Bowl spots such as Audi 'Release the
Hounds' and Best Buy 'Outdated World', The Mill LA has hired eight
new CG artists.
Pictured, back row, left to right: Michael Panov, Yorie
Kumalasari, Gawain Liddiard, Nick Lines, Andre De Souza.
Front row, left to right: Josh Hatton, Felix Urquiza, Sam Kao
Plans are also well underway for a summer move to a huge new
30,000-sq-ft warehouse space in Culver City, complete with
additional suites, CG stations and newly created departments...
Read the full story in Post Magazine:
Monday, February 07, 2011
The Super Bowl is a hugely expensive, but seen as an enormously
worthwhile, opportunity for advertisers to get their products out
to the masses - and we should know as The Mill has worked on many
of these commercials over the past few years. It's not
unusual to see big hitters spend up to $2.5 million for a 30 second
spot, but seeing as it's reaching nearly 90 million viewers,
perhaps it's not all that surprising.
This year saw that small dogs love Doritos… a lot; the ace Darth
Vader spot for Volkswagen as well as diminutive Canadian child
singer Justin Bieber showing up alongside the Osbournes for
electronics uber store Best Buy.
There were multiple movie trailers released, some of which we've
seen glimpses of before (Battle Field LA), others, such as JJ
Abrams' 'Super 8' have been kept tightly under wraps. Below
are a few of my highlights from last night's Super Bowl broadcast,
my personal fave being 'Super 8', as it manages to capture the old
school magic of ET, Indiana Jones (pre-Shia LaBeouf) and The
For a full debrief on all the ads and their general popularity,
check out USA Today's ad-o-meter:
PS: Before I go, well done The Cheese Heads!
A bunch of kids in 1979 inadvertently capture the escape of
something most inhuman from a train wreck on their super 8
camera - adventure and government cover ups ensue. Awesome.
The First Avenger: Captain America
As Marvel gear up for what is rumoured to be a possible 9 films
about The Avengers, we get our first introduction to the first
member of the super team, Captain America. Set for the majority in
the 40's, it looks like we could have a Indiana Jones type
adventure on our hands. I love the before and after of Steve Rogers
More Marvel as Thor acts all naughty and is cast out from Asgard
to live in California and date Natalie Portman, oh, and fight
baddies and throw a giant hammer to boot. Another Avengers related
Transformers: Dark of the Moon
Transformers was forgivable, enjoyable pap, the second movie was
one of the worst things I've seen, so the jury's out on what we can
expect from Mr Bay, other than big explosions. Let's hope the
racist overtones of the second film are replaced with a script and
storyline. Still, nice trailer though.
Yup, we definitely need another one of these movies, and hey,
why not throw The Rock in while you're at it. Two words: car
Pirates of the Caribbean: Stranger Tides
The only reason I'm interested in this is to see Ian 'Lovejoy'
McShane tear up the screen in a role not dissimilar (though I
imagine less sweary) to Mr Al Swearengen from Deadwood as he plays
Blackbeard the Pirate. All other pirate clichés will be
Channing Tatum (which sounds like a village in Kent) plays a
young soldier out to protect his father's reputation by finding a
missing Roman emblem. Jamie Bell comes along for the ride, perhaps
there's some dancing? (there's no dancing).
Monday, February 07, 2011
Yesterday's Super Bowl XLV was a great game and a great day for
the Green Bay Packers! The Mill Group had a pretty good day too!
While we weren't in there running a Hail Mary on 4th and long, we
did manage to work on over 20 Super Bowl spots between our NY, LA
and London studios. We were incredibly lucky to have collaborated
with such an amazing calibre of clients, agencies, directors and
editors, as well as world-class crews! Congratulations to everyone
Grab a beverage and
click here to enjoy a closer look at some of our Super Bowl