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It’s back to the 90’s with Aubrey Woodiwiss’s latest promo round up

Wednesday, February 16, 2011

…Ok, the next video I want to talk about is "Beck's - loser" directed by his friend Steve Hanift. At the time it came out around 1993 I watched a hell of a lot of MTV and this seemed to be on permanently, working its way into my music video subconscious. The vivid colours and 'mash up style' was something I don't think I had seen before, and I liked it. Beck said in an interview at the time that "We weren't making anything slick - it was deliberately crude. You know? It wasn't like one of these perfect new-wave color soft-focus extravaganzas." Which is exactly what it was. The use of archive footage, positive images, video and grainy super 8mm had a lasting impression on me for sure.



The next video, which was also on around the same time as 'loser' is, "smashing pumpkins - 1979" Directed by husband and wife Jonathan Dayton and Valerie Faris, who also directed "little Miss sunshine" . Apparently Spike Jonze also pitched on the video but his idea would of cost too much money so they left it. Anyway, the final result is simply a cool video in which they drive around in a cool car (Dodge charger) going to cool parties rammed with massively cool shots. (Sorry about the over extended use of the word 'cool' but this was to emphasise and back my original statement) the shots are something though. The use of body cam in the mini market. The use of body cam on the toilet roll. The fully revolving shot in the interior of the car. The wide angle lenses. The underwater pool shots. We've all seen them loads since and whether they are original or not, it was the first time I had seen them.