Shots magazine names their ten best of 2010

Tuesday, January 04, 2011

Happy New Year everyone! What better way to kick off 2011 than to see Shots magazine has revealed their picks of the best videos from 2010 and we're pleased as punch to see that our work features in six out of the ten chosen!

Taking the number one spot, and rounding out a fantastically successful year, is Old Spice's 'The Man You Could Smell Like', from W+K Portland, directed by Tom Kuntz through MJZ LA, with VFX by The Mill LA.

In second place, is The Mill NY's collaboration with OK Go Partnership and director James Frost on OK Go's music promo, 'This Too Shall Pass', which has so far racked up over 22 million hits on YouTube alone.

Coming in at third place, is Puma's 'Hardchorus', created by Droga 5 and directed by Knucklehead's Ben Gregor. Also making Shot's top ten, are the Nike epic, 'Write the Future', the star-studded Adidas 'Cantina' and Levi's 'Ready to Work'.

Read the full list here:
http://www.shots.net/article_detail.asp?atype=1&id=10871

Shots also counted down their top ten interactive videos of the year, and we're pleased to say that both the COI's Knife Crime Campaign 'Choose A Different Ending' and Old Spice's 'The Man You Could Smell Like' made the cut, in an increasingly competitive field.

Check out their other picks here:
http://www.shots.net/article_detail.asp?atype=1&id=10874#anch_top

Meanwhile, ITV counted down their top 20 ads of the year as voted for by the British public in an hour long programme broadcast over Christmas, and we were delighted to see that Barclaycard 'Rollercoaster', created by our good friends BBH London, directed by Nicolai Fuglsgig with VFX by The Mill NY swept in to second place!

If you missed the programme, watch it again here:
http://player.stv.tv/programmes/ad-of-the-year/2010-12-30-2100/

Do you agree with their choices? Let us know what your top picks of 2010 were...