Posterity — Posters For Good.
Tuesday, November 15, 2011
We're on the cusp of a new age, where the touch of a key can
have profound impact half way around the world. Yet, despite these
strides of progress, crisis always seems to have a way of rearing
its ugly head. With the ubiquity of the social web, we have new
possibilities to tackle these problems in more inclusive and
creative ways. But ultimately, nothing will happen unless we take
This is the thinking behind 50/50, a collaborative experiment of
50 digital projects created and run by individuals and creative
teams to raise 1 million dollars in funds for the East African
As home to a vast array of talented artists and designers who
are always game for topical, worthwhile work, The Mill was more
than eager to throw their hat into the 50/50 ring. And as
enthusiasts for poster art, Posterity-a limited edition
series of 'Posters For Good'-was born.
This poster series is a part of the 50/50 initiative to aid
famine relief efforts in East Africa, designed by The Mill's
creative staff and its extended network of artist friends. Each
poster is released in a limited edition of 50, and they are
gallery-quality Giclée prints on 100% cotton rag archival paper,
printed with archival inks.
All net-proceeds from Posterity will go to UNICEF's relief
efforts in the region. To help make this possible, The Mill has
partnered with Inprint, a premium provider of gallery-quality
archival prints, who has generously donated its services.
And while there is never a wrong time to contribute, the fact that
Posterity is being launched during the holiday season doesn't hurt
either. Beautiful limited addition pieces of art that actually do
help in a serious way, the Posterity posters are the perfect gift
for multiple reasons.
• Visit posterity.themill.com, and grab your
favorite poster before they sell out.
• And while you're at it, spread the word. Share it, tweet it
and tell all your friends.