Posterity — Posters For Good.

Tuesday, November 15, 2011

We're on the cusp of a new age, where the touch of a key can have profound impact half way around the world. Yet, despite these strides of progress, crisis always seems to have a way of rearing its ugly head. With the ubiquity of the social web, we have new possibilities to tackle these problems in more inclusive and creative ways. But ultimately, nothing will happen unless we take action.

This is the thinking behind 50/50, a collaborative experiment of 50 digital projects created and run by individuals and creative teams to raise 1 million dollars in funds for the East African Famine crisis.

As home to a vast array of talented artists and designers who are always game for topical, worthwhile work, The Mill was more than eager to throw their hat into the 50/50 ring. And as enthusiasts for poster art, Posterity-a limited edition series of 'Posters For Good'-was born.

This poster series is a part of the 50/50 initiative to aid famine relief efforts in East Africa, designed by The Mill's creative staff and its extended network of artist friends. Each poster is released in a limited edition of 50, and they are gallery-quality Giclée prints on 100% cotton rag archival paper, printed with archival inks.

All net-proceeds from Posterity will go to UNICEF's relief efforts in the region. To help make this possible, The Mill has partnered with Inprint, a premium provider of gallery-quality archival prints, who has generously donated its services.

And while there is never a wrong time to contribute, the fact that Posterity is being launched during the holiday season doesn't hurt either. Beautiful limited addition pieces of art that actually do help in a serious way, the Posterity posters are the perfect gift for multiple reasons.

• Visit posterity .themill .com, and grab your favorite poster before they sell out.

• And while you're at it, spread the word. Share it, tweet it and tell all your friends.