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Design Challenge winners and Mill intern are announced.

Tuesday, April 10, 2012

In November last year Design Challenge was launched. It aimed to find students with a talent for storytelling techniques, using digital film making or motion graphics. In particular, stories that say something about how we interact with objects and the way their design can affect our everyday lives.

The brief given to all entrants was to tell a story or create a scenario which depicts how the public's life would change if an everyday object was redesigned to fit around the peculiar needs and behaviour of humans. Our own Nils Kolth and Carl Addy were among the judges.

The winner was Andreea Dumuta for her engaging 'The Dining Little Cubes', and she will be doing a 2 month internship at our London office.

Yi Ju Tsai's insightful project, "The Lift" was also Highly Commended.

The competion was led by Sadhna Jain: Lab and Field, in conjuction with The Mill and hosted by the Graduate School, CCW, University of the Arts London,

Read more on Sadhna's website.