Siggraph 2012
Friday, August 17, 2012
Siggraph may be over for another year, but the whilst the
memories (some fuzzier than others…) are still fresh, here is a
round up of the highs, lows and the themes that still have debates
raging across The Mill offices.

Alongside 10 attendees from the New York, LA and London offices,
Will Cohen (Managing Director/Executive Producer, Mill TV &
Film) took to the stage for a "behind closed doors session". To
encourage free flowing debate, attendees had to abide by a strict
no-recording no-tweeting rule. Talking on The Business of The
Business Will joined a diverse panel from VFX Industry in LA and
elsewhere covering off movies, commercials, TV and games.

From behind the elusive closed doors Will reveals, "A huge star
turn in the form of a talk by controversial Digital Domain Chairman
Jon Textor really helped focus the mind on the future of our
industry and what problems companies were experiencing. This was
reinforced with a very inspirational talk from former PDI
founder/entrepreneur and college lecturer Carl Rosenthal who
touched on similar themes."
Round-Up - Vince Baertsoen, co-Head of CG, New
York
Siggraph 2012 was great for meeting people and working with
everyone from all the Mill offices. Overall the talks were very
interesting with some great tech, and some good software releases.
However my favorite part was meeting with seniors from different
backgrounds; talking about the VFX industry in general and
exchanging opinions on how it is evolving.
1 Top Talk: "Computational Plenoptic
Imaging" where we could discover Light-field and trillion frames
per second cameras. A great future in film-making is yet to
come!
2 Best party: Mill one (obviously!)
3 Top Food: Water
Grill
4 Highlights: The visit on the Friday
after Siggraph, to ICT (Institute of Creative Technology), and a
glimpse at the great research over there! There was also some great
software releases, like the new version of Massive v5.0 and
Realflow 2013.

Round-Up - David Fleet (Joint Deputy Head of 3D), Sid
Harrington-Odedra (Head of Maya Development) , Jonathan Wood &
Jacob Gonzales (3D Artists), London
Siggraph was awe-inspiring. We were all first-timers and
instantly want to go back now that we are clearer on what level
each type of talk is based at.
1 Top Talk: Sony Pictures Imageworks: The Untold
Story of "The Amazing Spider-Man" provided amazing insight into how
they made up the day and night New York cityscapes, including
numerous sequences that went fully CG. LAIKA's ParaNorman:
The Fusion of Stop-Motion and CG in a Zombie-Ridden World also gave
indepth shot by shot detail into creating the Smoke Witch where she
was made physically using various textures to observe exactly
how she might move, then recreated with vfx.
2 Best party: Nvidia, Shotgun & The
Mill
3 Top Food: Nickel Diner
& the discovery of the Bacon Donut…

4 Highlights: The Art and Science Behind Walt
Disney Animation Studios' "Paperman" preview demonstrated an
exciting use of Vector paint programming that created a solid blend
of hand artistry and computer work. We also saw some incredibly
impressive face scanning technology called Faceshift which will
definitely take game play to the next level.
5 Lowlight: The first question following the
incredible Building Disney-Pixar's "Brave": Pencils to Pixels was
someone asking the speakers for a Brave 'desktop
wallpaper'...
The Digital Domain Presents "Making the Steel Real: Moving VFX
Into Production" also suffered slightly from a lack of lighting and
rendering detail.

Claire Anderson, Talent Manager, London, New York &
LA
Having Siggraph in LA on our home turf was a real advantage for
us given our LA office is growing rapidly. It also meant we were
able to host an open evening to showcase our space and the type of
work that we do. It was fantastic to get to meet so many great
people at the booth, and then again at The Mill party on Wednesday
evening (Its always the sign of a good party when the guests drink
the beer dry!) The Digital Domain education lunch at The Farm was
also very interesting. A fantastic year all round for the
exhibition and conference.
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