A striking new campaign for Breast Cancer Care
22 February 2012
UK charity Breast Cancer Care have launched their new campaign,
'The Woman Behind the Cancer', and we are proud to have worked
alongside them, M&C Saatchi and director Julia
Fullerton-Battern to help create a striking online video to
illustrate that behind every breast cancer diagnosis is a real
woman with emotional and practical support needs.
The video makes its debut on Breast Cancer Care's website and Facebook page
today and will air on television later this year. The
campaign is also supported with a series of posters across
England.
Learn more about Breast Cancer Care's great work here: www.breastcancercare.org.uk/thewoman
And find out how we helped bring the video to life here.
Check out the Mill on: