Not Every Bad Apple is Rotten!
Friday, March 16, 2012
How many people can say they have collaborated with Hemingway?
Bowe can! Director at The Mill NY, Bowe King had the pleasure of
working with his friend Edward Hemingway, grandson to legendary
author Ernest Hemingway, on the animated promo for his latest book:
Bad Apple: A Tale of Friendship.
"Eddie causally mentioned one night over drinks that he wanted
to make a promotional animation for his new book and asked me if I
had any pointers on how to make that happen," says Bowe. Familiar
with his work and his style of painting, King thought it would be a
great idea to add some life to Hemingway's illustrations.
"A lot of books on Amazon.com use promotional videos to get
people more interested in their books," continues Bowe. "Often
times, these are just fades between a handful of pages with some
additional supers. For Eddie's promo, I wanted to give it more--his
characters are so cool and quirky, and his style is unique. I
thought they deserved more than fades, but at the same time I
didn't want the animation to overpower the art."
Hemingway had accent artwork in the book, such as autumn leaves
that helped with the transitions. The hardest part of the project
for King was deciding how many panels to make the piece. Since
every page in the book is a piece of art, it was hard to narrow
down which pages to use without giving the whole book away!
When the animated promo was complete, Brett Anderson, lead
singer and songwriter for all-female band the
Donnas and her musical partner Jacques Brautbar created
original music specifically for the animation.
Watch the promo for "Bad Apple" now: