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The Mill Welcomes Aspiring Filmmakers at Weekend Workshop

Monday, October 22, 2012

This weekend The Mill was happy to host a workshop by the Ghetto Film School (GFS) -- an award-winning, non-profit, independent film organization with a mission to educate, develop and celebrate the next generation of great American storytellers.  Founded in the South Bronx in 2000, GFS has trained more than 750 teens in the art and craft of cinematic storytelling.

The program, hosted by Wieden + Kennedy, is an introduction to the advertising industry, from brief through final production. The students were given a brief for Levi's and wrote commercial scripts based on it that they pitched at The Mill on Saturday to their peers and ECDs from W+K. They were guided by the creatives on the Levi's account through the process of revising their scripts that they will be presenting to Levi's next week. The top scripts chosen by Levi's will then be produced as ads as the winning campaign and the students will be a part of the casting process.

"Every year Ghetto Film School expands the quality and depth of the training and services that we provide our students," said Derrick Cameron, GFS Program Director, "and this year is no exception. We've had outstanding guest instructors this fall, and our partnership with Wieden and Kennedy allows us to deliver great new resources to every GFS Fellow. We are immensely grateful to The Mill for providing us with a space for our students to learn!"