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Fireflies West Departs Today!

Friday, September 14, 2012

Four members of The Mill's team will leave on their annual charity cycle ride from San Francisco to Los Angeles to support the The City of Hope Cancer Research Hospital in LA. The Fireflies West is a companion event to the original Fireflies ride across Europe from Geneva to Cannes through the French Alps where a group of advertising professionals cycle to benefit Leukaemia research each year.

Jeff Robins and Anna Toyama from the New York office and Tara DeMarco from LA are all riding the 550 mile journey. Ben Hampshire (co-founder of the ride) is taking a sabbatical from cycling this year and will be driving one of the crucial support vehicles.

The Mill is proud to sponsor this ride for the 6th year in a row and will be throwing the arrival party in Los Angles as the ride concludes. Stay tuned for photos. For those who suffer, we ride!