Fash/On at London Fashion Week
Monday, September 17, 2012
The sporting Olympics may be over in London, but there's no time
to be glum as serious style hits the streets for London Fashion
Week. Earlier in the year the British Fashion Council launched a
nationwide search for emerging film-making talent, to participate
in their mentoring programme. The winner of this scheme was Abbie
Stephens, who as a result has created a film for leading
British designer Emilio de la Morena's spring/summer 2013
Lodge, in conjunction with Emilio and the BFC, created a film
brief and treatment guide which was then disseminated through
social networks, schools and universities to invite submissions.
From a long list the Fash/On Film panel, including film maker and
curator Kathryn Ferguson and Vogue UK Creative Director Jaime
Perlman, selected Abbie to shoot the film. To provide a real
career-changing opportunity, the entrant criteria stated that
applying directors could not be a signed or represented and they
had to have less than two years paid commercial experience.
The final product was a true team effort with support from a large
number of organisations making it a reality. Panalux provided
lighting, Arri supplyed a camera package, MAC sent a make up artist
for the day and Toni & Guy provided a hair stylist. (And of
course, the grade was done by Luke Morrison here) All of the crew
involved also provided Abbie with mentoring support both
technically and creatively.
Abbie's Fash/On film premiered at London Fashion Week @ Somerset
House on Friday alongside other curated fashion films from
designers including Mulberry and Louis Vuitton.