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50 years of D&AD, Glamour and Awards

Wednesday, September 19, 2012

On Tuesday evening D&AD celebrated its 50th Birthday at the Battersea Evolution space. In fact lots of 50s were celebrated - 50 years of design and advertising, 50 years of history, 50 years of awards and all to the dress code of 50 years of glamour. And don't forget the 1950's vintage red car that became a bar for the night.

The evening kicked off with the 2012 D&AD awards presentation, in which amongst others AMV and Independent Films' Doritos 'Dip Desperado' project which we worked on, scooped a pencil for Best TV and Cinema Advertising (watch Esteban in action here). As did Barnardos' 'Life Story', where we collaborated with BBH and Rattling Stick, take another look here.

There were also some very special award categories created for the big event (Most Awarded Ad Agency / Design Studio / Production Company / Brand / Art Director / Copywriter / Designer / Director) recognising the companies or individuals that had won the most pencils in D&AD history. Champagne glasses were raised to CDP, the Most Awarded Ad Agency, Gorgeous received the laurel for Most Awarded Production Company; whilst industry legends Frank Budgen and Tony Kaye, who we have worked with for so many years, were the well deserving joint winners of the Best Director pencil.

We are thrilled to be especially recognised for the unique role we have played in advertising over the last 22 years, by being featured as the only post-production house in the Most Awarded Production Company category.

Our contribution to the evening also saw our animated graphics bring the night to life across 4 massive screens, complete with surround sound. Collaborating with D&AD, our team delivered the branded intro and outro sequences and all idents introducing the categories, nominees and winners, as well as commissioning the sound design for the graphic animated content with Pitch & Sync and David Ayers.

Here's the behind the scenes of how we did it.

We would say roll on next year, but in this case roll on the next half century!