50 years of D&AD, Glamour and Awards
Wednesday, September 19, 2012
On Tuesday evening D&AD celebrated its 50th Birthday at the
Battersea Evolution space. In fact lots of 50s were celebrated - 50
years of design and advertising, 50 years of history, 50 years of
awards and all to the dress code of 50 years of glamour. And don't
forget the 1950's vintage red car that became a bar for the
The evening kicked off with the 2012 D&AD awards presentation,
in which amongst others AMV and Independent Films' Doritos 'Dip
Desperado' project which we worked on, scooped a pencil for Best TV
and Cinema Advertising (watch Esteban in action here). As did Barnardos' 'Life Story',
where we collaborated with BBH and Rattling Stick, take another
There were also some very special award categories created for the
big event (Most Awarded Ad Agency / Design Studio / Production
Company / Brand / Art Director / Copywriter / Designer / Director)
recognising the companies or individuals that had won the most
pencils in D&AD history. Champagne glasses were raised to CDP,
the Most Awarded Ad Agency, Gorgeous received the laurel for Most
Awarded Production Company; whilst industry legends Frank Budgen
and Tony Kaye, who we have worked with for so many years, were the
well deserving joint winners of the Best Director pencil.
We are thrilled to be especially recognised for the unique role
we have played in advertising over the last 22 years, by being
featured as the only post-production house in the Most Awarded
Production Company category.
Our contribution to the evening also saw our animated graphics
bring the night to life across 4 massive screens, complete with
surround sound. Collaborating with D&AD, our team delivered the
branded intro and outro sequences and all idents introducing the
categories, nominees and winners, as well as commissioning the
sound design for the graphic animated content with Pitch &
Sync and David Ayers.
Here's the behind the scenes of how we did it.
We would say roll on next year, but in this case roll on the
next half century!