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Fireflies West Descend on LA With a Powerful Industry Welcome

Thursday, September 20, 2012

When it comes to shining the spotlight on a good cause, at The Mill L.A. there is no flicker or fade. To welcome the Fireflies 'West' at the Mill Culver City Studio, over a thousand top industry members and celebrity guests turned up to greet, share stories and celebrate, and all - on a school night.

The Fireflies 'West' annual fundraising ride made their way along the scenic but challenging West coast travelling for 6 days and over 550 miles on their pedals from San Francisco. To-date the Fireflies have raised an impressive 2 million dollars to benefit the Leuka Charity, Hammersmith Hospital and City of Hope Hospital in search for a cure.

The Mill, fireflies and guests partied into the night amidst striking video installations of the recent VMA "America Anywhere" photography and art featuring the unusual but captivating beauty of some of America's most remote and mystic locales.

A Chest Drum interactive suite allowed partygoers to test their musical skills by playing no other than Old Spice Terry Crews' muscles, bringing to life the instant hit campaign with a bang and good humor.

For those who were not able to make it, join us in raising a toast to the brave riders. You can check out our phantom photo booth at http://www.flickr.com/photos/mill_fireflies_2012 and photos from the event below. 

We look forward to seeing you again next year!

To learn more about the Fireflies and their journey, visit: www.fireflieswest.com