Monday, January 21, 2013
Super Bowl XLVII fever has gripped the LA studio with the number
of finishing systems growing 50% for the Super Bowl period!
Alongside this brings the hoards of artists working tirelessly to
play a role in creating one of those iconic spots that have become
a cultural must-have for the game itself. Remind yourself of a few
of the most memorable Super Bowl spots ever here.
To keep the hungry hard workers going through this busy time, The
Mill LA is "curating" lunchtime. Right up until kick-off a
different food offering has been taking residency every day and
cooking up a storm.
First up was Mendocino Farms and their sandwiches and salads
inspired by the local Farmer's Market, swiftly followed by Jack N Jill's
Too who swooped in with a selection of wraps, salads
and most importantly… rotisserie chicken to get everyone
building up their bowl-of-wings consumption levels in time for game
Tacos Mi Rincon rode up in their truck next with a selection of
pork, chicken and carne asada tacos… not to mention the tamales.
The line was a never ending rotation of taco fans going back for
seconds, thirds and fourth. Then Lemonade landed serving up a fabulous
cafeteria style lunch posing tired Super Bowl brains with the
tricky choice between watermelon and ahi tuna salad, soba noodles
with ginger, or chicken and arugula sandwiches…
A Friday is time for something special, and Pink's did not disappoint! They demonstrated
some serious love with a wide selection of dogs and toppings and
the feeling was definitely mutual.
Finally, White Rabbit parked a truck offering Filipino
fusion feasts that created such a frenzy I had to bring in the big
guns, with Nelson the dog patrolling the line and preventing
cutting. As you can tell, he takes his role very seriously.
The daily lunch pop-up will continue all this week and next. And
for those worrying that this offering might not fit into the
typical LA healthy living approach, even the largest of Caprese
sandwiches can be quickly worked off with
a competitive game of Ping Pong.
Wednesday, January 16, 2013
Teamwork is a key ingredient at The Mill, that's why its
wonderful to be able to congratulate Wieden + Kennedy London on their big win at
this year's North
American International Auto Show in Detroit. NAIAS and The One
Show assembled an impressive list of the Top 10 Automobile
Commercials from the past 25 years, with Wieden + Kennedy nabbing
the top two spots with their work on Honda 'Grrr' and 'Cog'
Take a rewatch of the spot The Mill contributed to here: Honda 'Cog' - which involved time,
travel and meticulous technique.
Furthermore, and much to our delight, Toyota 'It's
Reinvented' won the Viewer Awards, with over 7000 voters
contributing. The Mill joined forces with Saatchi &
Saatchi LA to bring you this comical Super Bowl spot and so
it's a real achievement to hear the viewers were as happy with the
end result as the team responsible were.
Huge congratulations to everyone involved in the winning spots!
All of the top ten are worth a watch - what an impressive
Saturday, January 05, 2013
In sunny California the only real mark of winter is the snow
storm of award season. This year The Mill LA was thrilled to win an
Outstanding Commercial Emmy for the touching
"Best Job". Big congratulations to W&K Portland, the
wonderful Alejandro Gonzalez Inarritu and all of those who worked
on this heartstring-tugging spot!