Celebrating collaborations
Wednesday, January 16, 2013
Teamwork is a key ingredient at The Mill, that's why its
wonderful to be able to congratulate Wieden + Kennedy London on their big win at
this year's North
American International Auto Show in Detroit. NAIAS and The One
Show assembled an impressive list of the Top 10 Automobile
Commercials from the past 25 years, with Wieden + Kennedy nabbing
the top two spots with their work on Honda 'Grrr' and 'Cog'
respectively.
Take a rewatch of the spot The Mill contributed to here: Honda 'Cog' - which involved time,
travel and meticulous technique.
Furthermore, and much to our delight, Toyota 'It's
Reinvented' won the Viewer Awards, with over 7000 voters
contributing. The Mill joined forces with Saatchi &
Saatchi LA to bring you this comical Super Bowl spot and so
it's a real achievement to hear the viewers were as happy with the
end result as the team responsible were.
Huge congratulations to everyone involved in the winning spots!
All of the top ten are worth a watch - what an impressive
bunch!
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