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Feeding-up for Super Bowl XLVII

Monday, January 21, 2013

Super Bowl XLVII fever has gripped the LA studio with the number of finishing systems growing 50% for the Super Bowl period! Alongside this brings the hoards of artists working tirelessly to play a role in creating one of those iconic spots that have become a cultural must-have for the game itself. Remind yourself of a few of the most memorable Super Bowl spots ever here.
 
To keep the hungry hard workers going through this busy time, The Mill LA is "curating" lunchtime. Right up until kick-off a different food offering has been taking residency every day and cooking up a storm.

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First up was Mendocino Farms and their sandwiches and salads inspired by the local Farmer's Market, swiftly followed by Jack N Jill's Too who swooped in with a selection of wraps, salads and most importantly… rotisserie chicken to get everyone building up their bowl-of-wings consumption levels in time for game day.

Tacos Mi Rincon rode up in their truck next with a selection of pork, chicken and carne asada tacos… not to mention the tamales. The line was a never ending rotation of taco fans going back for seconds, thirds and fourth. Then Lemonade landed serving up a fabulous cafeteria style lunch posing tired Super Bowl brains with the tricky choice between watermelon and ahi tuna salad, soba noodles with ginger, or chicken and arugula sandwiches…

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A Friday is time for something special, and Pink's did not disappoint! They demonstrated some serious love with a wide selection of dogs and toppings and the feeling was definitely mutual.

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Finally, White Rabbit parked a truck offering Filipino fusion feasts that created such a frenzy I had to bring in the big guns, with Nelson the dog patrolling the line and preventing cutting. As you can tell, he takes his role very seriously.

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The daily lunch pop-up will continue all this week and next. And for those worrying that this offering might not fit into the typical LA healthy living approach, even the largest of Caprese sandwiches can be quickly worked off with a competitive game of Ping Pong.

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