Take a look behind the scenes of O2 ‘Follow The Rabbit’, created in
collaboration with VCCP, Directors dom&nic and Outside. Mil artists
crafted a fully CG photo-real wild rabbit to star as the lead character,
working to create a creature which looked highly realistic but with
enough personality and an air of mischief, to really draw the viewer in
and engage with his journey.
A team of over 20 Mill artists turned
this highly complex project around in just over eight weeks to create a
highly intriguing blue CG rabbit to help promote O2’s customer rewards
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