Director Alex Maxwell discovered three mini rodeo prodigies with outstanding skills while filming "U", a Southwest Americana themed music video for EDM DJ/ producer Gareth Emery. Instead of allowing the unused shoot footage go to waste, Alex created a short film starring the wrangling wunderkinds of Kelton Ranch.
Straight from the creator's mouth, director Alex Maxwell gave us the background on the project:
You always end up shooting so much more within a setup than what makes it to the final piece. Sometimes that works to your advantage or it can be a shame and a loss. In the case of the Gareth Emery video for "U", each vignette could easily be fleshed out and stand on its own. To salvage some of these unseen moments, here is a piece I put together using the footage from our Jr. Rodeo vignette at Kelton Ranch. These kids are incredible and totally committed to their sport.