Despite (or maybe thanks to) years of inculcation by Cadbury Creme Egg ads, we’ve never thought much about how strange the concept of the Easter Bunny is. Who is this bunny that clucks like a chicken and lays eggs made of chocolate? Thankfully, an ad from Germany is about to demystify the legend for us.
For food retailer Netto Marken-Discount, and ahead of Easter this Sunday, agency Jung von Matt and production house Mill+ give us “Die Oster-Überraschung—Der Wahre Osterhase,” or “The Easter Surprise—The True Easter Bunny.” Set in a magical woodland world, a hen and a rabbit meet eyes at a nightclub (don’t ask, it’s magic) and set up house. Together, they give life to a bunny hatched out of an egg.
Read the full article here.