April 24th, 2017
Visual effects studio The Mill creates visual narratives for some of the biggest names in industry and media, including carmaker Kia, whose Super Bowl LI ad “Hero’s Journey” featuring actress Melissa McCarthy was crowned most popular by USA Today’s Super Bowl Ad Meter. The commercial was produced in collaboration with creative agency David&Goliath and directed by Matthijs Van Heijningen of MJZ. We had the privilege of interviewing The Mill’s Sharlene Lin, who used Substance in the asset creation for the spot.

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