From the team at The Mill:
"We worked with Cloudfactory and Director Fredrik Bond of Sonny London to let nature take over an urban landscape like never before. Strongbow Apple Cider’s ‘A Nature Dream’ follows Monsieur Plant and Mary Mattingly, real-life concept artists and stars of the campaign, as they live out their dream to take back the city with a stunning outpouring of nature. With the help of visual effects, tens of thousands of CG apples course through the streets and evolve into whimsical forms, a nod to the optimistic, refreshing energy of the product."
Read more on CG Society.