May 30th, 2017
To mark the Holy Month of Ramadan, Cartier is unveiling a series of short films entitled The Pursuit of Magnificence. The 3-part series (the first of which is embedded above) explores Jacques Cartier’s first expedition in the Gulf.

This 40-second film is a first-time collaboration between Cartier Middle East and award-winning creative studio Mill+ and was directed by Ben Smith and art director Kinda Akash. The team enlisted the storytelling talent of Georges Kurdahi to deliver the narrative of “To Al Jazeera.”

Read the full article here.