June 20th, 2017
Stop hating the one percent; you too could join their ranks. That's the message of the latest campaign by E-Trade, which humorously aims to appeal to our envy of the uber-rich and urges us "don't get mad, get ETrade."

The campaign, the first work through recently-appointed agency MullenLowe, consists of a series of spots directed by Smuggler's Ivan Zacharias that portray situations in which ordinary people are infuriated by the wealth of others.

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