Visual effects for commercials are still a healthy business, according to many visual effects facilities. Advertisers are tapping visual effects for the latest in photorealism and creatures to make their messages stand out. A number of VFX houses that do commercials are identifying new trends and pushing the envelope to create the imagery.
At The Mill, Group CG Director Vince Baertsoen reports that his New York facility is doing more and more interesting commercial work every year, and not just for TV. “We used to do commercials primarily for broadcast, but now the media are expanding to all sorts of platforms and screens,” he says. “To make all that content exciting, you need to have visual effects.”
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