A new ad for Duracell batteries from Wieden+Kennedy New York takes a what if scenario to the limit. The spot, ‘Toy,’ is the fifth spot in its ‘Trust is Power’ campaign.
In 'Toy,' we see a father considering putting batteries in his young son’s toy robot as a voice over asks if you need the most trusted battery for the toy. Then the father imagines what could happen if the boy didn’t have the batteries in the toy and needs other ways to occupy his time.
Read the full article here.