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August 10th, 2017
The September issue of W magazine is all about the future.

The Condé-owned fashion title teamed with the creative technology studio The Mill and photographer Steven Klein to create what is being billed as a “special collector’s issue” that fuses print and digital through augmented reality. Readers are encouraged to download an app, made especially for this  project, that scans the printed page to activate video extras and interactive special effects.

Read the full article here.