There are moments in the life of a magazine when we need to challenge ourselves, push forward, and step into the future. This Special Collector’s September issue started from the idea of creating something we had never done before—starting with a cover that would literally come to life and speak to you. To make this happen, we asked the digital firm The Mill to envision what the magazine of the future might look like. In Angus Kneale’s guest contributor’s letter, you can read about how this collaboration between W, The Mill, pop icon Katy Perry, and photographer Steven Klein evolved; then download the W Beyond the Page app and enjoy the results.
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