The September issue is still a big deal. Whether it’s the promise of the new fall season or a plunge back into a busy lifestyle after a slow summer, September issues tend to gain a lot of traction from audiences, which means that top brands are thinking beyond the pages of their books.
At InStyle, the September issue is the first headed under newly-appointed editor-in-chief Laura Brown. The newsstand cover features singer and actress Selena Gomez. The team leveraged video to promote the issue, with broadcast exposure on both news and social outlets, as well as a multitude of videos pertaining to the issue on its site, InStyle.com.
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