August 24th, 2017
In April, Facebook launched a camera effects platform that borrowed from one of Snapchat's biggest innovations, and let brands and creative studios use it for free. Developers can sign up and start testing effects themselves.

Television networks and movie studios are typically early adopters because people tend to crave their content. In this case, HBO worked with digital effects studio The Mill on an animated mask for the season finale of "Game of Thrones" this Sunday.

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