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September 5th, 2017
Call it “The Attack of the 50-Foot Recruiter.”

Monster.com is back after a few years in hibernation—and it’s bigger, hairier and more purple than ever before.

On the creative side, The Mill created the ad’s “photo-real,” 100 percent CGI creature by building a full muscular system beneath the fur in order to better convey the monster’s mass, mixing live action shots with fully computer-generated environments while painstakingly rendering the movement of individual wrinkles, pores and hairs in keeping with his environment.

Read the full article here.