One of the hallmarks of a good ad is how it can create, seemingly out of thin air, an emotional connection between you and the brand. Certain products or brands rely on legacy, your shared history, while the challenge for newer players is to find a way past all our cynicism and reluctance, not to mention the “Skip Ad” button, to grab our attention and win us over. It is no easy task. You know what helps, though? The most adorable stuffed panda bear ever created. Onward!