December 22nd, 2017
To the surprise of no one, Bud Light is extending its popular “Dilly Dilly” ads into a Super Bowl campaign with what it’s calling a “trilogy” of new commercials, beginning with one called “Wizard” that Adweek can reveal exclusively today.

The “Dilly Dilly” catchphrase, introduced as a kind of toast in an amusing, medieval-themed Wieden + Kennedy spot called “Banquet” back in August, has broken through into pop culture—particularly among sports fans, broadcasters and even NFL quarterbacks.

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