Pringles has released its full Super Bowl ad, a scene of Bill Hader and pals stumbling onto a new way to eat chips, hoping to generate early buzz and perhaps even real sales ahead of game-day viewing parties.

Hader, known for his years on "Saturday Night Live," plays an actor on what appears to be a film set. But the focus is the craft services table, where one crew guy amazes another by putting a pizza-flavored Pringles crisp on top of a BBQ-flavored one. Hader makes it a spicy barbecue pizza by adding a jalapeno-flavored chip and the "wows" are off and running.

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