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All deaths carry with them a litany of tragedies, but none more so than the loss of those just beginning their journeys into the world. The emotional toll of a child or teen’s death is unparalleled, and for loved ones, it’s followed by a lifetime of soul-aching speculation about the life that might have been.

To help visualize that lingering weight—and all the possibilities that are ended in the moment of a fatal accident—AT&T, director Errol Morris and agency BBDO New York have created a new series of “It Can Wait” ads timed with April being Distracted Driving Awareness Month.

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