This year, Robin Shenfield, co-founder and CEO of The Mill, was named Chairperson of the 2018 AICP Awards, the annual event, which include the AICP Show, The Art & Technique of the American Commercial and the AICP Next Awards, honors marketing communications in the motion image, and premieres in New York City each June before touring cultural and educational institutions around the country.
As part of The Mill's partnership with AICP, the New York Design and Emerging Technology teams broke the boundaries of traditional motion graphics and design by developing custom software that generated the 2018 Title Sequence live.
AICP Awards Titles
"The titles for the AICP Award shows have always been special and reflect the state of the art in motion design", noted Matt Miller, President and CEO of AICP. "Having The Mill on board this year to bring to life this creative marriage of human ingenuity and computing power delivers unique breakthrough sequences. This is the forefront of possibility for the industry and is truly what's Next."
The sequence debuted live at the AICP Next Awards (June 12th) and the premiere of the AICP Show: The Art & Technique of the American Commercial at The Museum of Modern Art (MoMA) (June 14th).
Next Awards Titles
Additionally, during the AICP Next Awards, The Mill was thrilled to take home a Next VR trophy for Gatorade 'Beat the Blitz'. The Mill was also honored twice more during the AICP Show, once in the Visual Effects category for Monster.com 'Opportunity Roars' and again in the Music Video category for JAY-Z's 'The Story of O.J.' [View all the winners in the AICP Awards Archive]
(L-R)Gatorade; Monster.com; Jay-Z
Throughout the week, senior members of The Mill's creative team also took part in a series of panels. Kinda Akash, Creative Director at The Mill NY, took to the AICP Basecamp stage for the 'Tomorrow Comes Fast' industry panel, speaking about the ever-changing industry and future of storytelling; Ben Smith, Executive Creative Director at The Mill NY, took part in the Curator Sessions, a series of 7-minute conversations with industry leaders, moderated by Robin Shenfield. You can view Ben's discussion on 'Technique Good, Creative Bad' on AICP's Facebook page here.
Take a look at photos from the week (courtesy of AICP) and find more here.