The prestigious Cannes Lions Festival of Creativity brings many of the world's top creatives to the Riviera each year to celebrate and explore the very best creative work and the latest innovations across the creative and marketing communications industries.
Throughout the week, global juries have selected the winners from this year's total of 32,372 entries vying for the coveted Lion. The Mill was honored with a Silver Lion in 'VFX' for the 100% CGI photo-real monster in Monster.com 'Opportunity Roars', created in collaboration with KBS and production company MJZ.
Also in Film Craft category, Halifax 'Thunderbirds' by Adam&EveDDB and Directors dom&nic of Outsider, was awarded a Bronze Lion for 'Animation'. Mill VFX artists helped to bring to life iconic characters, Parker and Lady Penelope, from the original Thunderbirds series.
Additionally, WCRS won a Silver Lion for 'Interactive Digital Screens' in the Outdoor category for the Born Free Foundation's '#TankFree' campaign. The Mill VFX team helped to create this large-scale interactive campaign featuring a series of 100% CG orca whales to raise awareness on World Orca Day, displayed on public screens across major cities in the UK.
Gatorade 'Beat the Blitz', from VML Kansas City, took home two Lions in the Mobile category, a Silver in 'Games' and a Bronze in 'Technology > VR'. Directed by Mill+'s Will Adams and developed by The Mill's Emerging Technology team for the HTC Vive and Oculus headsets, the virtual reality football game featuring former NFL MVP Quarterback Peyton Manning teaches teen athletes about the damaging effects of dehydration, all the while putting their skills on the field to the test.
Some additional highlights from the festival include: Film Grand Prix honors for P&G 'The Talk', directed by Malik Vitthal of The Corner Shop for BBDO; a Film Grand Prix and Titanium Lion for Tide 'It’s A Tide Ad' Super Bowl campaign by the Traktor collective of Rattling Stick for Saatchi & Saatchi, NY; the Glass Lion Grand Prix for 'SCA Libresse 'Blood Normal' by AMVBBDO; and the National Safety Council's 'Stop Everyday Killers' from Energy BBDO was awarded Grand Prix honors in the Health & Wellness category.
Congratulations to all the winners and a big thank you to all of our collaborative partners for the opportunity to work on such wonderful projects. View all the winning work here.