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July 8th, 2018

Google has opened up a Los Angeles cloud region. This region joins four other Google Cloud Platform regions in Oregon, Iowa, South Carolina and Northern Virginia. The LA region targets media and entertainment customers requiring low latency availability to scalable cloud-based computing resources. Media organizations use cloud-based resources to respond to incoming projects with short time lines that exceed their in-house capabilities (often called cloud bursting).

As stated by Tom Taylor, Head of Engineering at The Mill, a global visual effects studio working on short form content like commercials and music videos in addition to larger projects, “A lot of our short form projects pop up unexpectedly, so having extra capacity in region can help us quickly capitalize on these opportunities.” Visual effects rendering using cloud-resources is a particularly popular use of cloud-based services.

Read more on Forbes