Playlist
July 31st, 2018
To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang.

As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range.

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