Absolut has launched a new global creative competition with a nostalgic campaign spot entitled ‘The Walk’. Taking a trip down memory lane to promote a call for entries for the competition, the vodka brand has partnered with BBH London and sound design and music production studio, String and Tins to craft a suitably creative new film.

Renowned for its artist collaborations, Absolut has worked with hundreds of artists since 1985 to create posters for its vodka.

Read the full article here.