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November 7th, 2018
Tesco has launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (Tuesday, November 6th). The ‘However you do Christmas, everyone’s welcome at Tesco’ campaign, created by BBH London, celebrates the many debates, rituals and routines that make Christmas what it is for people up and down the country.

Building on the success of last year’s adverts, the new campaign shows a number of families and friends uniting and embarking on the most established of seasonal get-togethers – and debating our traditional differences.  Each point of view is delivered from a different person in a different household, making up one continuous debate.

Read the full article here.