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November 26th, 2018
Heathrow’s Christmas ad, which features teddy bears that return home for the holidays, has emerged as the most engaging ad of this year, according to a study using face-reading technology. 

The spot, created by Havas London, follows Doris and Edward Bair, who return to the UK from Florida, where they have retired. 

The film attracted "four peaks of happiness" across gender and age groups, particularly around the opening scenes when the bears are in Florida, as well as the "kiss scene" when they land at the airport. The spot also attracted the highest proportion of positive comments (87%) and the fewest negative comments, showing this was a hit across every single demographic.

Read the full article here.