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March 8th, 2019
For International Women's Day, Campaign looks back at ads released this year that shatter gender norms.

With brands like Gillette tapping into #MeToo and the adland watchdog’s ban on damaging gender stereotyping ads coming into effect on 14 June, could 2019 mark a turning point towards ads that embrace female empowerment?

Whether you think International Women’s Day (IWD) marks a cynical marketing bandwagon for brands to jump on or a brilliant chance to shine a light on gender equality and rockstar women, one thing is clear — "femvertising" is becoming a global movement.

From daring women to redefine what the label "crazy" means, to proudly showing off unfiltered post-birth bodies, Campaign looks at some of the best past examples of ads smashing gender stereotypes and challenging gender norms.

Read the full article here