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March 11th, 2019

In Audi's global spot for the new R8, other drivers will do anything just to be close to the car.

Set to The Carpenters' classic track "Close to You," covered by 20-year-old YouTube artist Reneé Dominique, the film by BBH London shows the R8 causing chaos as different vehicles--including a taxi, a garbage truck, vacationing family and donut delivery car--try to get a closer look at it. It even disrupts a wedding, with the bridal party leaping into the celebration vehicle to follow the R8. Kind of like the "Lynx effect" campaign, but with a car, the spot was directed by Sam Brown at Rogue. 

The campaign includes a 60-second spot, cutdowns and versions for use on Instagram stories, YouTube and Facebook.

Read the full article here.