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March 18th, 2019
Audi has launched a major new campaign to support their entry level cars. Created by BBH London the work establishes Audi small cars as serious bits of kit packed with just as much technology and attitude as the bigger models. In a cluttered category of nippy, fun small cars, Audi means business.

The film, shot by award-winning director Johnny Hardstaff, opens in a deserted changing room before panning out to an empty swimming pool. The pool, designed and built in Ukraine especially for the shoot, features two models - an Audi A1 and an Audi A7 - performing a perfectly synchronised driving routine. Through impeccable timing, skill and control, the film demonstrates that when it comes to Audi size doesn’t mean compromise. Their compact cars have all the precision, technology and performance you’d expect from the Vorsprung durch Technik brand.

The hero film features the new Audi A1 which launched in January this year. Other supporting campaign assets focus on other entry level models including the new Audi Q3 and Audi Q2.

Read the full article here.