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March 21st, 2019
There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand’s largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage.

Actually, the brand and agency Ogilvy U.K. managed to cram all that in while still being delightfully entertaining, thanks to a combination of witty copywriting, pitch-perfect delivery and intensely detailed animation.

In a spot launching today, we meet Mr. Swan, Sipsmith’s spokesanimal and star of its bottle design. He walks us through what the brand says is a perfect reproduction of the distillery, showing off its copper stills (claimed to be London’s first in 200 years), hand-dipped wax caps and more.

Read the full article here.