Forget your grandma’s Vegas—this isn’t even your big sister’s.
Palms Resort Casino is out today with a sweeping new campaign after a $690 million overhaul to the property itself. And it has enlisted a small army of current celebrities—from music, film, fashion, food, sports and art—to help make the case that it’s not like the rest of the town.
The centerpiece, a 90-second ad from AKQA Portland and director Sam Brown, is a non-stop pop culture blitz under a new brand identity, “Unstatus Quo.” It opens with rally car star Ken Block chaining the old “Welcome to Fabulous Las Vegas” sign to his car, and tearing it down as he peels out.
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