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March 11th, 2019
Prepare to enter a new dimension with Dior and Instagram’s hypnotic filter experience now available in Stories, developed collaboratively by the teams at Instagram and The Mill.

Abstract, artisanal tie-dye florals from Dior’s dance-inspired SS19 collection by Maria Grazia Chiuri appear in an augmented reality filter based on the avant-garde lighting effects, favored by contemporary dance pioneer Loïe Fuller. Dior followers can tap into the spirit and try on virtual versions of the season’s square, oversized ‘DiorSoLight’ sunglasses in nude or black, or slip on double headbands marked ‘Christian Dior J’Adior.’ These accessories also show up as motifs in an animated kaleidoscope background, in a palette of soft and natural muted hues.

Read the full article here.